Practical projects
since 2019
MBSR Programs for students of the UAS Kiel.
since 2018
Long-term career planning for life-fulfilling career prospects.
2017
Implementation of the brand UAS Kiel.
2016
Competition analysis of English bachelor’s programmes in Germany.
2015
Member of the CAP-Stone Group (convent submission from 13.1.2015).
Won the teaching price in 2015.
ACO, Improvement of Awareness for an end user product.
VW, Wolfsburg: Market analysis for mobile home automation.
Philips, Hamburg: action recommendation to design marketing activities for a successful product launch of the new fluoro copy system at Philips
Medical Systems DMC.
2014
Positioning of a Business Coach Company.
2013
Placement activities from companies for design orders in the area of packaging.
Creative generation of benefit offers for students from a statutory health insurance (cooperation with the TK).
2012
Development of a brand identity for the UAS Kiel brand.
Communication concept to market the product portfolio of cellar protective products (cooperation with Aco).
Analysis of the purchasing behaviour of Wacken Open Air visitors (cooperation with Wacken GF).
Image analysis of the MLP zu Kiel.
2011
Hidden Champions in Schleswig-Holstein.
Qualitative and quantitative study about existence and characteristics of outstandingly successful mid-sized companies in S-H. A study in cooperation with selected mid-sized companies and the WTSH.
Project management of the future in cooperation with the GPM-central.
2008 to 2010
Identification of opinion leaders from various peer groups within the selection of the health insurance.
2009
Typology forming of impulsive electors in politics.
Effects of music to the decision behaviour of consumers who purchase via the internet.
Customer clubs with USP using the example of health insurance.
Marketing measures for the induction of attention on the topic of organ donation and motivation to fill out a donor card using the example of student target groups.
2008
Creation of response elements in advertisements for student target groups in cooperation with the Techniker Krankenkasse.
Effectivity analysis of advertisement on copy paper using the example of the Techniker Krankenkasse.
Market research on the new selectable tariffs of statutory health insurances using the example of the Techniker Krankenkasse.
2007
Advertising effectiveness of ethnic advertisement – Using the example of Turks in Germany and TV advertisement. In cooperation with the Hanseatic city of Hamburg.
Member recruitment via the Public Health-Care starter kit and applicant portal for student target groups in cooperation with the TK Hamburg.
Technologies for knowledge management in cooperation with the University of Cantabria, Santander.
Impulse buying of young consumers in textile retail. In cooperation with Orsay.
2006
Emotional and cognitive processes within impulse buying. A qualitative study on figurative imagination. In cooperation with Karstadt Kiel.
Strategic consumer retention in the Public Healthcare. Winning and retention of student target groups in cooperation with the TK Hamburg.
2005
Current applicant criteria from an employer’s perspective in the area of Schleswig-Holstein and Hamburg. In cooperation with bachelor’s students from the UAS Kiel.
Criteria for satisfaction at the workplace. In cooperation with the AOK.
How tangible are images?
A progress report about the investigation of the image of Alcopops.
In cooperation with Bacardi Hamburg.
2004
Word-of-Mouth recommendation.
In cooperation with the Sparkasse Stade.