Prof. Dr. Matthias Dressler

General Business Administration and Marketing
24149 Kiel
Room: C03-3.24
Prof. Dr. Matthias Dreßler works at the Institute for Management and Marketing in the Faculty of Business. He serves as the International Coordinator for Spain, France, and French-speaking Canada. In addition, he is the Program Coordinator of the Franco-German University (DFH).
Information about the individual courses can be found in the module database.
25th Anniversary at HAW Kiel
Since 2021: Head of the Public Relations Team at FBW
Since 2014: Program Coordinator of the Franco-German University (DFH)
2012 – 2018: Development and implementation of the FH Kiel brand
2017: University of California, San Diego; Coursera course:
Learning How to Learn: Powerful Tools to Help You Master Tough Subjects
(verified at coursera.org/UFNX4NC2QDEF)
2012 – 2016: Head of Stube Kiel (Student University Counseling)
2006 – 2013: Cooperation with TK Hamburg (Various market research projects)
April 2007: FIBAA / HRK accreditation of the international MBA program
February 2007: Awarded the Unikosmos Marketing Award
July 2006: Awarded the Unikosmos Marketing Award
2003 – 2009: Founding and management of the international MBA program at FH Kiel
Since 2000: Professor of General Business Administration and Marketing at the Institute for International Business Administration, University of Applied Sciences Kiel
February 1999: Awarded the prize of the sponsors of the Institute for Empirical Economic Research in Saarbrücken
1998 – 2000: Consultant for personnel policy issues, Robert Bosch GmbH, Gerlingen-Stuttgart
1997: PhD (Dr. rer. pol.) at Saarland University, Prof. Dr. Joachim Zentes, Chair of Business Administration, especially Foreign Trade and International Management
1996 – 1997: Full scholarship holder of the ASKO-Europe Foundation, Saarbrücken
1994 – 1996: Management consultant, Concepta GmbH, Saarbrücken
1993 – 1994: Assistant to Prof. Dr. Bruno Tietz †, Chair of Business Administration, especially Retail Management and Trade Institute at the Institute for Empirical Economic Research, Saarland University
1990: Study abroad semester: Marketing Assistant, Weetabix, Burton Latimer, U.K.
1989 – 1993: Studies at University of Bayreuth, Business Administration (Dipl. Kfm)
1987 – 1989: Marketing Assistant, STRAFOR-Steelcase, Strasbourg, France
1986 – 1987: Commercial employee, VTG PREUSSAG, Hamburg
1984 – 1986: Commercial apprenticeship, VTG PREUSSAG, Hamburg
2025
Airbus
Cooperation regarding an international English-language competition with student teams. The focus is on creativity and innovation. Central theme: “Knowledge Cross-Fertilisation”.
2024
Keynote speeches / workshops on the topic
“Long-term Career Planning for Fulfilling Professional Perspectives”
for the
State Institute for Teacher Training and School Development
School-Business Center (LIF 14)
Free and Hanseatic City of Hamburg
Authority for School and Vocational Training
Since 2019
MBSR programs for students at FH Kiel
Since 2018
Long-term career planning for fulfilling professional perspectives
Further information available in the ResearchGate database.
Office hours by appointment via email.