Jens Langholz - Internships and Theses
Cross-section of the best works
Here you can find a list of all theses that I have supervised since the winter semester of 2010/11. Due to data protection reasons, the company names in the titles are disguised.
Master’s theses:
Effects of the financial crisis on the proprietary trading of national credit institutes.
Cancellation prevention in the insurance industry and development of measures at the example of XY insurance.
Costumer involvement in the innovation process at the example of the cycling industry.
The impact of Country-of-Origin-Effects on the customer behaviour at the choice of statutory health insurances.
The Challenge of social media in the banking industry – an analysis of applications and possible uses of social media services.
Possibilities of the support of entrepreneurship at universities – illustrated at the example of the UAS Kiel.
Open Innovation in consumer goods markets – Potential and design possibilities
Bachelor’s theses:
Fair Trade: short-term phenomenon of the 21st century or basis of the long-term change of the global economy.
Strategy for building brand awareness and an image of a beverage brand in a new market under consideration of the competitive structure in a saturated market.
Success factors of marketing cooperations in the costumer goods industry.
Chances and Risks of Digital Signage at the example of the XY station branding in the underground station Berlin Friedrichstraße.
Visitor analysis and pricing in the trade fair market at the example of a selected trade fair.
Cooperation management – are classic success factors from the project management transferable to the management of cooperations?
Chances and risks of social networks for external corporate communication at the example of a selected company.
Development of a continuous improvement process at a utility company.
Strategy derivation on the basis of a secondary analytic study in the Northern and Southeast Asian market, at the example of a selected company.
Marketing strategies for a tax consulting firm for Russian and German companies.
Innovation management in the start-up phase.
Development of a gas portfolio under critical consideration of risk premiums.
Strategies and measures of a Landeswirtschaftsförderungsgesellschaft to recruit and bind high-quality professionals at the example of Schleswig-Holstein.
Examination of requirements of Eckernförde as a possible cruise destination.
Market launch of a maintenance-free lattice tower for wind turbines.
Confidence crisis: The end of real estate funds?
Biogas-Production – Can future plants persist according to the amended renewable energy law from 2012?
Functionality as a success factor of Smart TV-applications – an empirical study.
Berlin as location for start-ups in Germany in comparison to Silicon Valley in the USA.
Success factors of internet start-ups – investigation based on an empirical study.
Analysis of the Chinese automotive market and evaluation of the concepts on electromobility.
The dark side of Big Data: Effects of the NSA scandal on the awareness of data protection in the digital age.
The importance of industry 4.0 technologies at the example of selected companies in Schleswig-Holstein.
Successful market development of German companies in Turkey under consideration of cultural differences.
Disruptive innovation in the German finance sector - FinTechs as a threat for classical credit institutions?
Effects of disruptive technologies, especially blockchain and AI on the intellectual property industry.