Institute for Management and Marketing
Our Institute for Management and Marketing concentrates on central aspects of business administration in teaching and research. We focus on key aspects of market research, B2B, digital marketing and strategy development as well as human resource management for organisations of all kinds.
In our bachelor’s and master’s degrees, students can deepen their knowledge within the focal points of marketing and organisational and personnel management.
The separate focuses lie in the following areas
- Strategic Marketing
- Digital Marketing
- Market Research
- B2B-Marketing
- Organisational Development
- Change-Management
- Strategic and Operational Personnel Management
We share the belief that a comprehensive understanding of marketing which goes beyond the design and influence of marketing processes with the help of the marketing mix is central to a problem-solving orientation and future-oriented business administration. Marketing as strategic planning and corporate governance greatly contribute to a company’s success, considering the numerous challenges companies face today.